ASOS app users in Australia and elsewhere received a disturbing push notification on 6 October 2026, in what looks like a hack of the online fashion retailer. The message threatened customers with a data leak and said customer data could be exposed.
Users expressed serious worry on social media, with outlets including News.com.au, Nine.com.au, the BBC, and the ABC reporting widespread concern. ASOS has yet to confirm the extent of the breach or how many customers are caught up in the incident.